Design Management Strategy involves creating a strategic vision and planning for design within an organization. It ensures design activities align with overall goals, contributing to competitive advantage and success.

Design focuses on building specific elements, while design management sets up the framework for effective, accurate, and timely design activities. Poor management leads to low productivity, unrealistic expectations, errors, and margin fade.

Strategic leadership and direction are crucial to avoid these issues. Without clear direction, businesses face inconsistencies, patchy best practices, and loss of accountability.

Engagement of stakeholders is essential to ensure team/company wide buy in, realistic expectations and ownership. Without effective tools and guidelines, companies rely on individual experiences, affecting project efficiency.

Organisational Capability and Individual Competence within the team are necessary for productivity. Inconsistent approaches hinder the adoption of emerging technologies and innovations, which could improve productivity and project execution.

Finally, differences in approach prevent establishing company-wide KPIs and identifying gaps. This highlights the need for performance management and continuous improvement to ensure ongoing success.